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German Business Etiquette: What You Need to Know
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German Business Etiquette: What You Need to Know

September 25, 2025
7 min read
By Thomas Hoffman
#Business#Etiquette#Professional German
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Understanding German business culture is crucial for professional success. Here are the key aspects you need to know.

Punctuality

Germans value punctuality highly. Being on time is a sign of respect and professionalism.

Formal Communication

In business settings, use formal address (Sie) rather than informal (du), even after several interactions.

Direct Communication

German business culture values directness. Don't be offended by straightforward feedback; it's meant to be constructive.

Handshake and Greeting

A firm handshake is the standard greeting. Make good eye contact and state your name clearly.

Business Cards

Always carry business cards and present them respectfully with both hands.

Meeting Structure

German meetings follow a clear structure and agenda. Meetings typically start and end on time.

Decision Making

Decisions are often made through consensus after thorough discussion of facts and data.

Email Communication

  • Use formal greetings (Sehr geehrte Damen und Herren)
  • Be concise and professional
  • Use proper punctuation
  • Avoid excessive use of exclamation marks

Dining Etiquette

When dining with German business colleagues: - Wait for the host to start eating - Keep both hands visible on the table - Say "Guten Appetit" before eating

Mastering these customs will help you build strong professional relationships in Germany.

Thomas Hoffman

Thomas Hoffman

Expert instructor at A bis Z German Institute with years of experience in language education.

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